Tag

standing out in the crowd

Small business owners can benefit from events more during COVID

Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …

A recognition gift that “wows” can be free

Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …

Are you sending clients the wrong signals?

Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …

The easiest small business marketing tool

Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …

Ask why for simple marketing strategies

Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …

Melissa Gamarra: Book Author & Online Business Manager

I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …

Good customer service includes apologies

Have you ever met someone or dealt with a company who refused to acknowledge a mistake? We’re human. We all …

Analogies, metaphors and similes; telling the difference

Do you know how to identify the right term for your comparison? Often, it’s hard to know the correct word. …

Your small business social media marketing holds goldfishes’ attention longer than people’s

It’s true – so much as anything might be that you read on the internet. According to a Taboola and …

Small business networking is easy the Morrie way

Morrie is a two-year-old, 51-pound mutt – excuse me, “All-American breed”. Yes, we even have euphemisms for our pets these …