Tag
standing out in the crowd
Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
A recognition gift that “wows” can be free
Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
Melissa Gamarra: Book Author & Online Business Manager
I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …
Good customer service includes apologies
Have you ever met someone or dealt with a company who refused to acknowledge a mistake? We’re human. We all …
Analogies, metaphors and similes; telling the difference
Do you know how to identify the right term for your comparison? Often, it’s hard to know the correct word. …
Your small business social media marketing holds goldfishes’ attention longer than people’s
It’s true – so much as anything might be that you read on the internet. According to a Taboola and …
Small business networking is easy the Morrie way
Morrie is a two-year-old, 51-pound mutt – excuse me, “All-American breed”. Yes, we even have euphemisms for our pets these …