Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
A recognition gift that “wows” can be free
Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
Melissa Gamarra: Book Author & Online Business Manager
I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …
Good customer service includes apologies
Have you ever met someone or dealt with a company who refused to acknowledge a mistake? We’re human. We all …
Analogies, metaphors and similes; telling the difference
Do you know how to identify the right term for your comparison? Often, it’s hard to know the correct word. …
Your small business social media marketing holds goldfishes’ attention longer than people’s
It’s true – so much as anything might be that you read on the internet. According to a Taboola and …
Small business networking is easy the Morrie way
Morrie is a two-year-old, 51-pound mutt – excuse me, “All-American breed”. Yes, we even have euphemisms for our pets these …