Tag

small business marketing
creative marketing strategies don't mean making credit card numbers impossible to read
Marketing   •   March 8, 2021   •   8 min read

Ask why for simple marketing strategies

Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …

Networking during a pandemic
Networking   •   February 22, 2021   •   8 min read

Networking during a pandemic

At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …

You can find creative marketing ideas from all sorts designated holiday calendar days
Social media marketing   •   June 1, 2020   •   5 min read

Creative marketing with calendars

It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …

smart small business marketing means letting others enjoy what you give them - even if that means they shape it into something you had never envisioned like a destroyed dog toy
Selling, Small Business Issues   •   January 20, 2020   •   6 min read

Smart small business marketing isn’t about you

I bought Morrie a new toy. He demolished it in less time than it took me to select it. Sigh. …

goldfish have a longer attention span than people these days - that's something to consider as you craft your small business social media marketing strategy.
Social media marketing   •   December 16, 2019   •   7 min read

Your small business social media marketing holds goldfishes’ attention longer than people’s

It’s true – so much as anything might be that you read on the internet. According to a Taboola and …

Cows wearing VR Goggles offer an interesting small business growth strategy
Quirky stuff, Small Business Issues   •   December 9, 2019   •   8 min read

Small business growth hinges on cows buying virtual reality

You can’t make this stuff up. Farmers in Krasnogorsk, an agricultural region northwest of Moscow, have outfitted their cows with …