Tag
small business marketing
Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
How to write a book while running a business
Many business owners feel they have a book in their head they want to share. The challenge is, how do …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
Networking during a pandemic
At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …
Creative marketing with calendars
It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …
Smart small business marketing isn’t about you
I bought Morrie a new toy. He demolished it in less time than it took me to select it. Sigh. …
Your small business social media marketing holds goldfishes’ attention longer than people’s
It’s true – so much as anything might be that you read on the internet. According to a Taboola and …
Small business growth hinges on cows buying virtual reality
You can’t make this stuff up. Farmers in Krasnogorsk, an agricultural region northwest of Moscow, have outfitted their cows with …