Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
How to write a book while running a business
Many business owners feel they have a book in their head they want to share. The challenge is, how do …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
Networking during a pandemic
At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …
Creative marketing with calendars
It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …
Smart small business marketing isn’t about you
I bought Morrie a new toy. He demolished it in less time than it took me to select it. Sigh. …
Your small business social media marketing holds goldfishes’ attention longer than people’s
It’s true – so much as anything might be that you read on the internet. According to a Taboola and …
Small business growth hinges on cows buying virtual reality
You can’t make this stuff up. Farmers in Krasnogorsk, an agricultural region northwest of Moscow, have outfitted their cows with …