Tag

creative copywriting

Double entendres and homonyms make marketing fun

Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …

What are clichés?

When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …

Creating relatable marketing messages

Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …