Tag
creative copywriting
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
Double entendres and homonyms make marketing fun
Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …
What are clichés?
When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …
Creating relatable marketing messages
Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …