Introductory Packages

On-call editing

Do you think you could improve your retention and sales with better written communications? Wouldn’t it be great to have a pair of professional eyes reviewing your work before you send it out? Now there’s someone locally you can turn to for affordable help.

Forward your emails, letters, brochures, website pages, media communications, social media posts or other brief written material for a proof read and recommended copy changes to make your message more compelling. Edits are usually performed in 24 hours or less. This offer is intended for light editing but there are other affordable services available if you need more extensive developmental editing or copy writing support.

Get on-call editing today

$275/month

Marketing recommendations & strategies report

Are you floundering trying to figure out where to get the biggest bang for your buck? Spending promotional money without a plan in place can cost you a lot more than it should. It makes sense to get some seasoned, professional help to determine what might work best for your business.

This includes a 1-hour meeting (I’ll even buy you lunch) to discuss your ideal prospects, business goals and sales objectives. We’ll do some brainstorming together during this session to create customized solutions for you. Then the real work begins. You’ll be sent a unique Recommendations & Strategies Report that contains an overview of your current situation and future goals; descriptions of cost-effective promotional ideas to implement for your particular business aims; a calendar that details what to do when; recommended sources for product and/or links to resources; detailed information and instructions on how to implement the ideas yourself; and itemized estimated costs for outsourcing you may choose to do.

If media outreach is part of the plan, I’ll include an updated media list too.

Strategies for success start here

$550

Media story pitch support

Are you yearning for that 15 minutes of fame? There are standard and expected ways to approach reporters, editors and producers. I’ll help you flesh out a story idea likely to picked up.

This package includes creating the copy for a media release, a current list of ideal media contacts with phone numbers and/or emails for your particular story and coaching on how to reach out to and follow up with the media. If you want me to do all the media interface and follow up, I can do that too. The media list is yours to keep if you decide you want to go it alone in the future.

Get your 15 minutes of fame

$650 for strategy, media release copy and coaching on media relations. $895 if we do the release distribution and media follow up.   

Newsletter creation

Have you considered creating a newsletter for your clients and prospects? This can be a great way to stay top-of-mind with customers and prospects while also building trust, respect and credibility.

Done right, you can also introduce readers to products or services you offer they may not have known about. There’s an art to creating an effective newsletter. Strategy, copy and design are all important.

We’ll brainstorm together a strategy for your best content approach for a newsletter, create an initial newsletter design template (for both print and digital), write the copy for your first piece and provide guidance on how to do this yourself in the future if you wish. We can also continue to support the design and copy writing of future issues. If you want me to manage distribution through your CMS or coordinate with printers, I can do this too for an additional fee.

Convert prospects to clients

First newsletter: $850. Subsequent editions: $325.       

 

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