Copywriting

9 quick tips for creating better marketing messages

Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …

Making it easier to edit your work

In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …

Tips for editing your own work

Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …

Creating relatable marketing messages

Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …

Writing gets confusing with idioms

Do you know what an idiom is? Most people use them constantly and don’t even realize it. This can be …

Do you know your writing gender?

You might be surprised to discover the words you choose aren’t speaking to the people you think. Would you believe …

Copywriting with a hammer

My Dad has a saying: “Take a hammer to it.” He means it humorously. Mostly, it refers to men who …