Copywriting

Creating relatable marketing messages

Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …

Writing gets confusing with idioms

Do you know what an idiom is? Most people use them constantly and don’t even realize it. This can be …

Do you know your writing gender?

You might be surprised to discover the words you choose aren’t speaking to the people you think. Would you believe …

Copywriting with a hammer

My Dad has a saying: “Take a hammer to it.” He means it humorously. Mostly, it refers to men who …