Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
9 quick tips for creating better marketing messages
Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …
Making it easier to edit your work
In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …
Tips for editing your own work
Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …
Creating relatable marketing messages
Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …
Writing gets confusing with idioms
Do you know what an idiom is? Most people use them constantly and don’t even realize it. This can be …
Do you know your writing gender?
You might be surprised to discover the words you choose aren’t speaking to the people you think. Would you believe …
Copywriting with a hammer
My Dad has a saying: “Take a hammer to it.” He means it humorously. Mostly, it refers to men who …