Double entendres and homonyms make marketing fun

Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …

What are clichés?

When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …

Ask why for simple marketing strategies

Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …

What does a good book editor do?

When most first-time authors complete a book draft, they think they need a proofreader. They don’t. What they usually need …

Networking during a pandemic

At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …

Melissa Gamarra: Book Author & Online Business Manager

I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …

Online marketing success for professional services

These days, most have an expert opinion to share about online marketing. Many have a product for sale to prove …

Owning a niche on Audible

Most book authors look at print and digital for their masterpiece, but fail to consider the opportunities audio can provide. …

Are you stuck with writer’s block?

Writing a book isn’t  easy. Just because you do something for a living doesn’t mean that knowledge translates easily to …

5 tips for kindly firing a client

If you’ve been in business for a while, chances are you’ve taken on a client that turned out to be …

Good customer service includes apologies

Have you ever met someone or dealt with a company who refused to acknowledge a mistake? We’re human. We all …

Creative marketing with calendars

It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …

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