9 quick tips for creating better marketing messages

Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …

How to write a book while running a business

Many business owners feel they have a book in their head they want to share. The challenge is, how do …

Making it easier to edit your work

In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …

Tips for editing your own work

Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …

Double entendres and homonyms make marketing fun

Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …

What are clichés?

When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …

Ask why for simple marketing strategies

Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …

What does a good book editor do?

When most first-time authors complete a book draft, they think they need a proofreader. They don’t. What they usually need …

Networking during a pandemic

At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …

Melissa Gamarra: Book Author & Online Business Manager

I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …

Online marketing success for professional services

These days, most have an expert opinion to share about online marketing. Many have a product for sale to prove …

Owning a niche on Audible

Most book authors look at print and digital for their masterpiece, but fail to consider the opportunities audio can provide. …

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