Creating relatable marketing messages

Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …

Ironic fun facts to make you smile

There’s something about irony that tickles me. I get a big grin on my face when I see dramatic examples. …

Being flexible helps you and your community

It’s times like this that bring out the best – and worst – in people. I’m appalled by the behavior …

Mentors lead to small business success

Is there a place besides where you live that you keep tabs on? For me, that’s Rochester, NY. While I’m …

What makes a creative marketing strategy work?

It’s not often I get a big grin on my face over an ingenious promotional idea. Too many are contrived, …

5 tips for decreasing small business owner expenses

Last week, I talked about business credit cards. In short, I suggested Chase Ink for small business owners looking for …

Small business credit card find

Most small business owners don’t think a lot about how they’re paying expenses. Sure, you get concerned about outflows exceeding …

Smart small business marketing isn’t about you

I bought Morrie a new toy. He demolished it in less time than it took me to select it. Sigh. …

Happy New Year!

The time between Christmas and New Year’s Day is a great week to work toward getting ahead before the start …

Creative small business marketing ideas come from surprising places

Don’t beat yourself up convinced you’re not creative. Those brilliant ideas others seem to develop from thin air are drawn …

Your small business social media marketing holds goldfishes’ attention longer than people’s

It’s true – so much as anything might be that you read on the internet. According to a Taboola and …

Small business growth hinges on cows buying virtual reality

You can’t make this stuff up. Farmers in Krasnogorsk, an agricultural region northwest of Moscow, have outfitted their cows with …

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