Creative marketing with calendars
It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …
Creative names help marketing efforts
I always smile and chuckle when I see a great name. Whether that’s for a company, a product . . …
Analogies, metaphors and similes; telling the difference
Do you know how to identify the right term for your comparison? Often, it’s hard to know the correct word. …
There’s a reason for that curious fact
I always enjoy learning about peculiar reasons for actions and situations. Now seems like a great time ponder such things. …
Odd fellow space sharing while sheltering in place
There’s not much that irks me when it comes to critters. I spent 20 years living on a farm populated …
Creating relatable marketing messages
Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …
Ironic fun facts to make you smile
There’s something about irony that tickles me. I get a big grin on my face when I see dramatic examples. …
Being flexible helps you and your community
It’s times like this that bring out the best – and worst – in people. I’m appalled by the behavior …
Mentors lead to small business success
Is there a place besides where you live that you keep tabs on? For me, that’s Rochester, NY. While I’m …
What makes a creative marketing strategy work?
It’s not often I get a big grin on my face over an ingenious promotional idea. Too many are contrived, …
5 tips for decreasing small business owner expenses
Last week, I talked about business credit cards. In short, I suggested Chase Ink for small business owners looking for …