Creating relatable marketing messages
Today, more than ever, it’s important to be sensitive about what others might be experiencing. That means acknowledging things are …
Ironic fun facts to make you smile
There’s something about irony that tickles me. I get a big grin on my face when I see dramatic examples. …
Being flexible helps you and your community
It’s times like this that bring out the best – and worst – in people. I’m appalled by the behavior …
Mentors lead to small business success
Is there a place besides where you live that you keep tabs on? For me, that’s Rochester, NY. While I’m …
What makes a creative marketing strategy work?
It’s not often I get a big grin on my face over an ingenious promotional idea. Too many are contrived, …
5 tips for decreasing small business owner expenses
Last week, I talked about business credit cards. In short, I suggested Chase Ink for small business owners looking for …
Small business credit card find
Most small business owners don’t think a lot about how they’re paying expenses. Sure, you get concerned about outflows exceeding …
Smart small business marketing isn’t about you
I bought Morrie a new toy. He demolished it in less time than it took me to select it. Sigh. …
Happy New Year!
The time between Christmas and New Year’s Day is a great week to work toward getting ahead before the start …
Creative small business marketing ideas come from surprising places
Don’t beat yourself up convinced you’re not creative. Those brilliant ideas others seem to develop from thin air are drawn …
Your small business social media marketing holds goldfishes’ attention longer than people’s
It’s true – so much as anything might be that you read on the internet. According to a Taboola and …
Small business growth hinges on cows buying virtual reality
You can’t make this stuff up. Farmers in Krasnogorsk, an agricultural region northwest of Moscow, have outfitted their cows with …
