Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
A recognition gift that “wows” can be free
Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
9 quick tips for creating better marketing messages
Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …
How to write a book while running a business
Many business owners feel they have a book in their head they want to share. The challenge is, how do …
Making it easier to edit your work
In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …
Tips for editing your own work
Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …
Double entendres and homonyms make marketing fun
Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …
What are clichés?
When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
What does a good book editor do?
When most first-time authors complete a book draft, they think they need a proofreader. They don’t. What they usually need …