Double entendres and homonyms make marketing fun
Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …
What are clichés?
When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
What does a good book editor do?
When most first-time authors complete a book draft, they think they need a proofreader. They don’t. What they usually need …
Networking during a pandemic
At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …
Melissa Gamarra: Book Author & Online Business Manager
I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …
Online marketing success for professional services
These days, most have an expert opinion to share about online marketing. Many have a product for sale to prove …
Owning a niche on Audible
Most book authors look at print and digital for their masterpiece, but fail to consider the opportunities audio can provide. …
Are you stuck with writer’s block?
Writing a book isn’t easy. Just because you do something for a living doesn’t mean that knowledge translates easily to …
5 tips for kindly firing a client
If you’ve been in business for a while, chances are you’ve taken on a client that turned out to be …
Good customer service includes apologies
Have you ever met someone or dealt with a company who refused to acknowledge a mistake? We’re human. We all …
Creative marketing with calendars
It’s not necessary to spend a lot to have a big impact. What’s more important than your budget, or reach, …