Get clear on your why before writing a book

Writing a book is hard. It takes a lot of time, energy, and focus. If you’re not writing about something …

There’s more to writing a book than writing a book

Most authors jump into the book publishing realm because they feel they have something important to share. Most do. If …

Why a style guide is important

Whether you’re writing a book or marketing a business, it’s smart to document how you handle writing issues. Understandably, most …

Simple small business owner tricks

A friend gave me a wonderfully fun gift for Christmas. I’ve added it to my arsenal of simple small business …

Small business owners can benefit from events more during COVID

Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …

A recognition gift that “wows” can be free

Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …

Are you sending clients the wrong signals?

Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …

The easiest small business marketing tool

Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …

9 quick tips for creating better marketing messages

Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …

How to write a book while running a business

Many business owners feel they have a book in their head they want to share. The challenge is, how do …

Making it easier to edit your work

In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …

Tips for editing your own work

Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …

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