9 quick tips for creating better marketing messages
Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …
How to write a book while running a business
Many business owners feel they have a book in their head they want to share. The challenge is, how do …
Making it easier to edit your work
In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …
Tips for editing your own work
Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …
Double entendres and homonyms make marketing fun
Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …
What are clichés?
When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …
Ask why for simple marketing strategies
Remember Andy Rooney? His segments on 60 Minutes always brought a smile to my face. They usually started with “Ever …
What does a good book editor do?
When most first-time authors complete a book draft, they think they need a proofreader. They don’t. What they usually need …
Networking during a pandemic
At a recent meeting (yes, it was virtual, harumph), I was asked about how I rebuilt my national network. I’d …
Melissa Gamarra: Book Author & Online Business Manager
I met Melissa when many other business owners were paralyzed by pandemic uncertainties and restrictions. Not Melissa! She was driving …
Online marketing success for professional services
These days, most have an expert opinion to share about online marketing. Many have a product for sale to prove …
Owning a niche on Audible
Most book authors look at print and digital for their masterpiece, but fail to consider the opportunities audio can provide. …