Nanette


Small business owners can benefit from events more during COVID

Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …

A recognition gift that “wows” can be free

Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …

Are you sending clients the wrong signals?

Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …

The easiest small business marketing tool

Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …

9 quick tips for creating better marketing messages

Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …

How to write a book while running a business

Many business owners feel they have a book in their head they want to share. The challenge is, how do …

Making it easier to edit your work

In my last post, I spotlighted items to consider when proofreading your own work. This included addressing issues with first …

Tips for editing your own work

Let me start by saying, I don’t recommend proofing material you write. Still, people do it so I thought it …

Double entendres and homonyms make marketing fun

Don’t think just two. While double entendres and homonyms have (at least) dual meanings, they offer more than a couple …

What are clichés?

When I did a post on idioms, I was outvoted. My perspective is idioms are a poor phrase choice, particularly …