Get clear on your why before writing a book
Writing a book is hard. It takes a lot of time, energy, and focus. If you’re not writing about something …
There’s more to writing a book than writing a book
Most authors jump into the book publishing realm because they feel they have something important to share. Most do. If …
Why a style guide is important
Whether you’re writing a book or marketing a business, it’s smart to document how you handle writing issues. Understandably, most …
Simple small business owner tricks
A friend gave me a wonderfully fun gift for Christmas. I’ve added it to my arsenal of simple small business …
Small business owners can benefit from events more during COVID
Most people baulk at attending national meetings and conferences. Now, with COVID concerns, there’s an even bigger excuse to stay …
A recognition gift that “wows” can be free
Few businesses these days give more than expected. Sadly, most seem to underwhelm. That’s why it’s natural to want to …
Are you sending clients the wrong signals?
Most of us think we’re good communicators. Almost everyone thinks they can write. The problem is, our perceptions are different …
The easiest small business marketing tool
Have you ever wondered why some people seem to get lots of gifts, likes, accolades, and support when others don’t? …
9 quick tips for creating better marketing messages
Effective marketing isn’t the mystery some make it out to be. A lot of it is common sense. Of course, …
How to write a book while running a business
Many business owners feel they have a book in their head they want to share. The challenge is, how do …